✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Morning. Every DJ I know is all in on Reels on Instagram. That's how strangers find you, so it makes sense. But Metricool which is the social media scheduling tool I use in my business, looked at 24 million Instagram posts this year and carousels came out ahead of Reels on nearly every engagement metric. Carousels are also the format not everyone bothers with. PAUL'S...
10 days ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL I've been watching the same thing happen for years. There's a DJ with real skill. Great record knowledge, years in the game, can genuinely play. And they're stood in a half-empty room. Then there's someone down the road, nowhere near the same level, selling the place out. Most people look at that and call it unfair. I don't. Because when you actually look at it, it...
13 days ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Last month one of my posts did 735,700 views on TikTok. The post before it did 919. Same account. Same me. Same 30 days. Most people would call that luck. But it isn't. In one month I had two posts go viral on two different platforms. A reel on Instagram at 75,610 views. A post on TikTok at 735,700. Different accounts, different platforms, different topics. So I did...
17 days ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Most DJs think their problem is reach. It's not. It's clarity. And Instagram just made that impossible to ignore. Check out what changed this month: Instagram rolled its "Your Algorithm" control out to the main feed. It was already on Reels and Explore now it's everywhere. Your followers can open Settings → Content Preferences, see the topics Instagram thinks they...
24 days ago • 1 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL There's a difference between looking professional and looking over-produced. A lot of DJs are aiming for the first and landing on the second. The big cinematic edits, the videos that look like a producer made them. It all looks the part, and it's getting buried. The accounts pulling real numbers are doing the opposite. The content still looks good. It's just not...
about 1 month ago • 3 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Five things I've learned about social media in 2026 (one of them surprised me) Two weeks ago I started doing something different on Threads. No promotions. No tips. No “here’s what I’ve learned after 37 years on the decks.” Just real, unfiltered content about music and DJ life. Here’s what happened. I got 22,000 views in 30 days 500+ new followers 0 pounds spent on...
about 1 month ago • 3 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL I've been DJing since 1988. For most of that time I believed the same thing every DJ believes: if you're good enough, the bookings will come. They don't. Not automatically. Not reliably. Not anymore. I know DJs who have been playing since before some of you were born. Technically exceptional. Decades of experience. Sitting at home waiting for their phone to ring. And...
about 1 month ago • 4 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Last week we did something a little different. No laptop. No client calls. Just a group of DJs, the Spanish sunshine, and some very honest conversations about what it actually takes to build a career in this industry. The retreat happened. And it was everything I hoped for and more. We spent four days together in Estepona talking strategy, working on content, getting...
about 2 months ago • 1 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Three years ago, most of the DJs I worked with were posting once a week, hoping the right promoter would scroll past at the right moment. Last month, the DJs who followed a proper distribution system were averaging more reach in a single week than they used to get in a year. This isn't luck. It's deliberate. And the approach is simple, which is why I want to walk you...
about 2 months ago • 3 min read