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Business, Performance, Marketing insights for DJs and creative entrepreneurs​
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THIS WEEKS INTEL

I was looking for five DJs to work with me for 30 days.

The idea was simple.

I'd help them improve how they present themselves, build them a professional press kit and website, set up AI around what they're trying to achieve, and give them a clearer system for managing everything that goes into building a DJ career.

I expected 15-20 applications, I got nearly 100.

And reading through those applications made something very clear to me.

DJs don't need more people telling them to post three Reels a week.

I've created plenty of social media advice for DJs over the years.

How to improve your bio.

What to post.

How to use Instagram.

How to create better content.

All useful.

But I'm becoming less interested in giving DJs another list of things they should be doing.

The problem is that everything is disconnected.

A DJ might have a decent Instagram account but no proper press kit.

They've got mixes online, but a promoter has to hunt around to find them.

Their bio doesn't make it clear what they play.

There's no obvious way to enquire about a booking.

They're using ChatGPT, but every conversation starts from scratch.

They're creating content, but there's no real strategy behind it.

And they're trying to manage all of this while actually being a DJ.

That's the problem I'm interested in solving now.

So I've chosen five DJs for the 30-day beta and I'm building a proper system around each of them.

We're looking at their positioning / Their social media / Their press kit / Their website / Their booking process / Their content / And their AI setup.

Not because having all of those things guarantees bookings.

It doesn't.

But because being a great DJ and being easy to discover, understand, trust and book are two different things.

That's where I think things are heading.

And AI is going to become a much bigger part of it.

OpenAI has just launched Dots, AI agents designed to keep working towards your goals rather than waiting for you to ask another question.

Instagram is introducing AI that can analyse your actual content performance and help you decide what to create next.

We're moving very quickly from AI that answers questions to AI that helps manage the work.

For DJs, I think that's massive.

Because I don't want AI choosing your music.

I don't want it replacing your personality.

And I certainly don't want every DJ pumping out 20 pieces of soulless AI content every week.

I want AI giving DJs more time to be DJs.

That's the direction I'm taking with this.

Over the next 30 days I'm going to be testing it with five very different DJs.

I'll share what's working.

I'll share what isn't.

And I'll show you what we're learning along the way.

Because after 38 years of DJing, one thing hasn't changed.

Being good matters.

But if the right people can't find you, understand you or see why they should book you, being good on its own isn't always enough.

And that's the problem I want to help DJs solve.

See you next week
Paul

Rockin Social Media. Estepona, Spain. Alcazaba Lagoon, Estepona, Malaga, Spain
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