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I help DJs turn their talent into a brand that gets them booked, followed, and paid — and finally recognised for what they're worth.35 years behind the decks. Now I help DJs solve the problem nobody talks about: distribution.Every Thursday, BPM delivers one idea to help you build a DJ brand that works while you're not in the room.
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Instagram just published what it wants from a caption. Most DJ accounts are ignoring all of it. Most DJs write the caption last. You upload the set, tag the venue, add a quick line on top, and share. Instagram has just published its own guidance on captions, and it treats them as central to how a post performs. In its words, the caption tells the search system what...
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Most DJs run their career from memory. The gigs, the rates, the content plan, the follow-ups, all of it held in your head, or the back of a fag packet. Then you miss a booking or forget what you quoted someone last time. I’ve create a tool to help with all this it’s called DJOS and it just got 4 major updates. It's off Notion and on its own site now. Your own login,...
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Open Instagram right now and ask why you are really on it. The honest answer is entertainment. The feed hands you whatever holds your attention, and catching up with mates barely comes into it. That is a different app to the one we all learned to post on. Five years ago the deal was simple. Post a flyer with a few hashtags and your followers saw it. That deal is gone....