|
I help DJs turn their talent into a brand that gets them booked, followed, and paid — and finally recognised for what they're worth.35 years behind the decks. Now I help DJs solve the problem nobody talks about: distribution.Every Thursday, BPM delivers one idea to help you build a DJ brand that works while you're not in the room.
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL I left 25 years in retail management in January 2020 to finally follow my dream of going full time as a DJ. Two months later, the industry shut down. Covid hit, the clubs went dark, and the thing I’d waited 25 years to do was over before it had really begun. Not the plan 😂 Those 25 years were with Virgin, Hackett, Alfred Dunhill and World Duty Free. Managing shops,...
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Being good at what you do isn't enough anymore I've been DJing since 1988. And over those 37 years, I've seen some incredible DJs struggle to get regular work. They know their music, they can read a room and they're more than capable of doing the job. The problem is, hardly anyone outside their immediate circle knows who they are. I've been thinking about this a lot...
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Everyone's using ChatGPT for their artwork, and it shows... Everyone's making their artwork in ChatGPT now, and you can tell. Line the flyers up and it looks like one person made all of them. I've spent 37 years in the DJing world and I've moved from just playing to helping DJs build a brand, so I look at flyers differently these days. Here's what's actually going on,...