✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs You're posting. You're consistent. You're putting the effort in. And the numbers just plateau. Here's what most DJs don't realise. The problem usually isn't the content. It's the format. There are 7 formats worth using. Most DJs use two of them without even knowing it. Here's the full picture. 1. The Origin Story Where did it all start? The year. The record. The moment you knew....
3 days ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Every DJ has been here at some point. You write an opening line that feels strong, hit post, check back the next day and the numbers are flat. No reach, no saves, no shares. You move on and do the same thing the following week. The problem isn't the content. It's that there was no way of knowing whether the hook was actually working before it went out into the world. I built...
10 days ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs The metric Instagram just told us matters more than likes. Most DJs are still chasing likes. Instagram doesn't care about likes anymore. The platform confirmed this year that shares through DMs are now one of its most important ranking signals. When someone sends your content to a friend privately, Instagram reads that as a sign your post is genuinely valuable - and pushes it...
17 days ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs The DJ world doesn't have a talent problem. It has a distribution problem. I've watched incredibly talented DJs play to empty rooms while average DJs with strong brands headline festivals. For a long time that made me angry. Now I understand it completely. Distribution is the missing conversation in every DJ forum, every DJ school, and every mentorship programme. Everyone teaches...
24 days ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Something shifted this year and most people in our world haven't noticed it yet. When someone wants to find a DJ for their festival, a soulful house night for their venue, or a credible social media agency for their artist, they're not just typing it into Google anymore. They're asking ChatGPT. They're asking Perplexity. They're asking Claude. And those AI engines are pulling up...
about 1 month ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs I hired 5 new employees last month. And I didn't have to pay a single one of them. Most DJs I know are running their entire business solo. Booking enquiries. Newsletter. Website. Social media. Press kits. Admin. All of it. All on their own. And then they wonder why they're exhausted, why things fall through the cracks, and why they never have time to actually focus on their music....
about 1 month ago • 3 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Something has shifted on social media and most DJs haven't noticed it yet. AI is everywhere now. Every brand, every business, every wannabe influencer is pumping out content at a rate nobody has ever seen before. Polished. Perfect. Soulless. And people are scrolling straight past it. Nearly a third of consumers are now less likely to engage with brands that feel too AI-heavy. The...
about 2 months ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Big news this week, BrandOS™ is officially live on our brand new website, and I’m buzzing to tell you about it! Here’s the thing. Most DJs and Business brands are putting out great content but getting zero traction. Why? Because their brand message is muddy. The algorithm doesn’t know who to show them to, their bio isn’t doing the work it should be, and they’re essentially invisible...
about 2 months ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Let’s be real for a second. I’ve been looking at the 2026 benchmark reports that just dropped, and the numbers are a bit of a wake-up call. Instagram engagement is basically flatlining at 0.48%. TikTok is up, but comments are down across the board. What does that actually mean for you? It means people are becoming "passive scrollers." They’re watching, but they aren't talking. And...
about 2 months ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Kirk Allen just bought XOYO London and he's documenting everything on social media (thousands of followers, zero ads) Kirk Allen just acquired XOYO - one of London's most iconic underground clubs. Shoreditch institution. 20+ years of dance music history. And instead of keeping the refurbishment quiet until the grand opening, he's documenting every single step on TikTok and...
2 months ago • 4 min read