✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs

I hired 5 new employees last month. And I didn't have to pay a single one of them.

Most DJs I know are running their entire business solo. Booking enquiries. Newsletter. Website. Social media. Press kits. Admin. All of it. All on their own.

And then they wonder why they're exhausted, why things fall through the cracks, and why they never have time to actually focus on their music.

Here's what I did instead. I built a team. Five people. Zero salary. Each one handles a specific part of my business, around the clock, without a single complaint.

They're not people. But they do the work of people. Here's who I hired and who you should look at hiring too:

📋 Press Kit & Link in Bio — Mavelpoint

When someone books you and wants your press kit, they shouldn't have to chase you for photos and bios. Mavelpoint is a link in bio tool and press kit built into one. Everything a promoter or venue needs is right there, downloadable, professional, always up to date. One link. Done.

Have a look at my Presskit

🧠 Chief of Planning & 2nd Brain — Notion

Every idea, every client note, every content plan, every task lives in Notion. It's where I think, plan, and run the business. If it's not in Notion, it doesn't exist. Stop keeping things in your head, your head is for creativity, not admin.

Try Notion

📅 Booking Agent — Picktime

New enquiries used to fall through the cracks. Now Picktime handles every booking request and client call automatically. Someone wants to discuss a gig? They book a slot. No back-and-forth. No missed messages. It runs 24/7 and makes you look like you've got a proper team behind you.

Try Picktime

🤖 Website Designer & Ideas Guy — Manus AI

Manus AI built both my websites in exactly one hour. One hour. I also use it to bounce business ideas off — it's the kind of thinking partner that never gets tired, never says "that's too ambitious," and moves fast. If you haven't tried it yet, you're sleeping on it.

Try Manus

📧 Head of Communication — Kit

Kit runs every newsletter you've ever received from me. It manages my email list, sends the campaigns, and builds landing pages for every new promotion. It's the engine behind how I stay connected with my audience at scale without spending hours on it every week.

Try Kit

Read the social media post

The honest truth about running lean.

A couple of years ago I was doing all of this manually. Replying to every booking enquiry myself. Chasing people for press kit images. Trying to remember what I'd promised clients. Building pages from scratch every time I had a new offer.

Now these five tools handle most of that while I focus on the work that actually needs me. The creative stuff. The strategy. The relationships.

You don't need a big team to run like one. You just need the right setup.

SNEAK PREVIEW

FIND OUT MORE HERE

🚀 Something is brewing... and it’s loud.

If you’ve been feeling like your social media is a chore, or worse, a mystery you can’t quite solve, I’ve got something special coming your way.

Most people think the solution to "not having time for social media" is to hire someone else to do it. But if you’re a DJ, a creative, or an entrepreneur, your brand is your voice. You may not be able to afford my social media management monthly fee, so this could be the answer.

Introducing: AMPLIFY

Amplify is my new "done-with-you" programme designed to hand you the keys to your own digital kingdom. No more guessing what to post or feeling invisible in the feed.

For a one-off investment of £127, I’m giving you the exact blueprint I use to build brands that actually get noticed:

• Master the Foundations: Four video modules on brand building and professional tools.
• Look the Part: A complete guide to profile optimisation.
• The Roadmap: A personalised 30-day content plan built specifically for your goals.
• The Inner Circle: Optional access to our private WhatsApp Community for real-time feedback and support (£20/month).

Why Amplify?

Because you shouldn't have to outsource your identity. Whether you’re spinning sets or scaling a business, it’s time to show up with confidence and own your narrative—properly.

FIND OUT MORE HERE

Talk soon,

Paul Hutchinson CEO, Rockin Social Media Agency Follow the journey:

FOLLOW US HERE ON INSTAGRAM