✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs​
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You're posting. You're consistent. You're putting the effort in. And the numbers just plateau.

Here's what most DJs don't realise. The problem usually isn't the content. It's the format.

There are 7 formats worth using. Most DJs use two of them without even knowing it. Here's the full picture.

1. The Origin Story Where did it all start? The year. The record. The moment you knew. People don't follow DJs. They follow people. Your story is the most underused asset you have.

2. The Teach Post Pick one thing you know better than most and break it down step by step. Mixing in key. Reading a room. How to transition between genres. Teaching builds authority faster than almost anything else.

3. Behind the Scenes The load in. The soundcheck. The green room before a big gig. Most DJs only post the highlights. The process is what builds real connection.

4. Pick a Side Vinyl or digital. Headphones on or off. Two decks or four. Take a position and defend it. People who agree will validate you. People who don't will comment. Comments are free reach.

5. Social Proof The DM from a fan. The review from a client. The comment you got last Tuesday. Screenshot it. Post it. Let other people sell you. It works better than any caption you'll write yourself.

6. The Trending Moment Find an audio or format that's gaining traction and make it yours. Not because it's trendy. Because it puts you in front of people who have never heard of you.

7. The Ask Most DJs never actually ask for anything. Tell people to follow you. Book you. Download the freebie. Visit the link. Without a clear CTA, even great content goes nowhere.

Most DJs rotate between two of these seven without knowing it. Usually Behind the Scenes and the occasional Ask. The other five are where the growth is hiding.

Pick one format you're not currently using. Post it this week. See what the data tells you.

That's the whole job.

Reply and tell me what you're currently posting most. I'll tell you what's missing.

State of Social Episode 1

I broke down how this works in practice in Episode 1 of State of Social. Worth 10 minutes of your time.

This is your weekly social media briefing built exclusively for the DJ and entertainment industry. Every week I pull the latest intel from across the social media landscape and filter it specifically through the entertainment industry lens. Because what works for a gym or a coffee brand does not work for a DJ, a festival, or an events promoter.

Watch it below.

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Talk soon, Paul

P.S. If you want the full system, the right formats, the right hooks, and a 30-day posting plan built around your brand, that's Amplify. 30 days. One module a day. Done.

CHECK OUT MY AMPLIFY PROGRAMME

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Alcazaba Lagoon, Estepona, Malaga, Spain
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