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Business, Performance, Marketing insights for DJs and creative entrepreneurs​
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A new report from Incogni says people are posting less than they used to. Fifty-five per cent post less now than they did five years ago. More than half say keeping up a social presence feels like work. On the surface that looks like bad news for anyone trying to get noticed online. For a working DJ it reads the other way.

There is a second shift underneath the numbers. The report describes the apps moving away from catching up with friends and towards entertainment and whatever the algorithm decides to serve. People open them now to be entertained. You entertain people for a living. The platforms are drifting towards exactly what you already do behind the decks.

Here are five things in the numbers worth your attention.

1. Most people were never posting anyway.​
The old 90-9-1 split still holds. About 90 per cent of people only watch, 9 per cent join in now and then, and 1 per cent make the content everyone else sees. Most DJs sit in that 90 per cent. They watch other people build a name and never put anything up themselves.

2. The people who did post are backing off.​
That 55 per cent figure means the feed is thinning out. It leaves fewer voices competing for the same attention. The DJ who keeps showing up looks bigger by the month, because the people around them are going quiet.

3. Posting feels like work because most people do it without a system.​
Half the respondents said maintaining a presence feels like a job. It feels that way when every post starts from a blank screen and a guess. With a plan for what to post and why, the work drops and the output goes up.

4. Chasing creator money is the wrong target for a DJ.​
More than 48 per cent of online creators earn under fifteen thousand dollars a year from their content. You are not trying to get rich from views. You are trying to get booked, followed and paid for the sets you play. Those are different jobs, and the second one is far more winnable.

5. The feed rewards outrage, so build something you own.​
Algorithms push political content and arguments because they hold attention. That is driving people off the apps. Your email list and your DMs do not get throttled or hijacked by whatever is trending that week. Post to grow the feed, then move people somewhere you control.

Talent alone doesn't get DJs booked, distribution and brand strategy do. The report just showed you the opening: most DJs won't post, and the ones who try give up because it feels like a second job.

That is the exact gap Amplify closes. It is the done-with-you programme where we build your posting system and run it with you, so showing up stops feeling like work. If you have been meaning to get consistent and never manage it on your own, that is what it is for.

CHECK OUT MY LATEST YOUTUBE VIDEO BELOW

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Rockin Social Media. Estepona, Spain. Alcazaba Lagoon, Estepona, Malaga, Spain
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