Welcome to the next edition of the Rockin Social Media Rundown! 🎉

We bring you the latest social media news, trends, and tips to help you stay ahead of the curve. Whether it’s algorithm updates, content ideas, or fresh insights from the world of social media, you’ll find it all right here—short, sharp, and packed with value.

I’ll keep you updated on what’s happening at Rockin Social Media Agency, including new services, exclusive offers, and exciting projects we’re working on to help you and your brand grow.

Let’s make social media rock for you! Paul xx

SOCIAL MEDIA NEWS AND UPDATES

Instagram News

Instagram launches Trial Reels for Audience sampling. Instagram is trying out another way to help Reels creators maximise their content performance, this time via audience sampling, to get a sense of whether their latest Reel is likely to be a hit or not. As you can see in this example, Instagram is now rolling out a new “Trial” option within the Reels posting flow, which will enable Reels creators to share their latest uploads with a selection of users who don’t follow them first. ​ ​

“We often hear from creators that they feel nervous about posting too much to their audience or trying out new content that’s outside of their niche on Instagram, for fear of it not resonating with their followers. Trial reels will be shown to non-followers first. Now, if you want to try out a new genre, storytelling format, or topic, you can easily get a gut check on how your content might perform.”

It works like this:

If you select the “Trial” option, your new Reel will be shown to a selection of users who don’t follow your profile.

You’ll be able to find your trial Reels in the drafts section on your profile, but they won’t be displayed on your profile grid or Reels tab in this initial trial period. Also, only you will be able to see that your Reel is a trial, there won’t be a public-facing option for anyone else to see this.

Around 24 hours after launching your trial, you’ll be able to view key engagement metrics for your clip, including views, likes, comments, and shares, so you can get a sense of how it’s performing. You’ll also be able to see comparative insights against your previous trials.

As IG notes (in the first image), some of your followers may still end up seeing your trial Reel, if somebody else shares it to them, for example (which is probably a larger concern for big-name creators). But the aim is to have an alternative audience see your trial clips so that you can try out new ideas without feeling confined to your existing audience expectations.

“If your trial reel is performing well, you can choose to ‘share with everyone’ so your followers can see it and increase its reach, or, when creating the trial reel, you can choose to have Instagram automatically share your trial reel with followers if we determine it’s performing well based on the views it receives within the first 72 hours. You can change this setting at any time.”

That would then see it added to your profile grid and Reels listing as normal.

Or alternatively, if it seems like a flop, you can dump it, and your audience will be none the wiser.

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🎥 Ready to Transform Your Instagram in Just 5 Days? 📱

In this video, I’m diving into the details of my 5-Day Instagram Challenge! If you're a DJ, business owner, or creative looking to level up your Instagram game, this challenge is for YOU. Over 5 days, we’ll cover everything from optimising your profile to content ideas that get engagement. 🚀

✅ What You’ll Get:

• Step-by-step tasks to revamp your profile
• Content ideas tailored to YOUR niche
• Tips to boost your following and engagement

Don’t miss out! Click the link in the notes over on YouTube to join the challenge and let’s make your Instagram work for you, not against you. 👊

Like, comment, and subscribe if you're ready to take your social media to the next level! 💬🔔

CLICK THE PLAY BUTTON BELOW TO WATCH THE VIDEO

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💡 5 Signs Your Business Needs a Social Media Manager 💡

Running a business is no small feat, and social media often takes a backseat. But if any of these sound familiar, it might be time to bring in a pro:

1️⃣ Inconsistent Posting – Struggling to post regularly? Consistency keeps your audience engaged and your brand visible.

2️⃣ No Clear Strategy – Not sure what to post or how to align it with your goals? I’ll create a plan that works for your business.

3️⃣ Time Constraints – You’re busy running your business. Let me take social media off your plate so you can focus on what you do best.

4️⃣ Low Engagement – Tired of seeing little to no likes, comments, or shares? I’ll implement strategies to boost connection and interaction.

5️⃣ No ROI – If your social media isn’t driving results, it’s time for a change.

If you would like to speak to us about managing your social media click the link below to book a call with Paul.

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SOCIAL MEDIA POSTS

“Are You Struggling With Any of This?”

“Feeling invisible online and unsure how to grow your following?”

“Not booking the gigs you want because promoters don’t know who you are?”

“Unsure how to price your services or market yourself professionally?”

“Join the Ultimate DJ & Social Media Course Designed to Help You Book More Gigs, Build Your Brand, and Become a Recognised Name in the Industry - No Matter Your Experience Level”.

What’s inside the course?

Module 1: Starting Out as a DJ

What equipment will I need.

Introduction to Mixing and Phrase Mixing.

Learn Your History of the Music You Play.

Module 2: Becoming a more Professional DJ

Advice on playing out Live.

Creating Smart Playlists in iTunes.

Creating Smart playlists inside Rekordbox.

Mixed in Key.

Finding New Music.

Improving Your DJ Skills.

Building professional Relationships.

Creating Your Own Events.

Podcasting.

Live Streaming - How to use OBS.

Module 3: Understanding Social Media

An Introduction to Social Media

Different Social Media Platforms

Module 4: Mastering Content Creation

Creating Engaging Content.

Content Scheduling & Planning.

Instagram Best Practices.

Instagram Updates & Growth Plan.

Instagram Maximum Growth Tips.

Module 5: Social Media

Threads.

Facebook.

Instagram.

TikTok.

YouTube.

X.
Module 6: 5 Day Instagram Challenge

Module 7: Goal Setting

Module 8: Mental Health & Wellbeing

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That's it for this month, Have an amazing Christmas and I will see you in the New Year when I will be in Bali, Indonesia until March 2025.

“Let me know what you found most helpful in this issue, or just hit reply to ask me anything about social media!”

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