Welcome to the very first edition of the Rockin Social Media Rundown! 🎉

Every two weeks, I’ll bring you the latest social media news, trends, and tips to help you stay ahead of the curve. Whether it’s algorithm updates, content ideas, or fresh insights from the world of social media, you’ll find it all right here—short, sharp, and packed with value.

I’ll keep you updated on what’s happening at Rockin Social Media Agency, including new services, exclusive offers, and exciting projects we’re working on to help you and your brand grow.

Let’s make social media rock for you! Paul xx

SOCIAL MEDIA NEWS AND UPDATES

Threads Takes First Steps To Separate Itself From Instagram

Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see it separate itself from Instagram entirely.

Maybe.

Yesterday, Mosseri announced that:

Wow, people on Threads, which is an entirely different platform, facilitating an entirely different use case to Instagram, don’t want to follow the exact same accounts on both platforms. Who’d have guessed?

This has long been an issue with Threads, that it’s so closely tied to Instagram, which means that you often get recommendations of posts on Threads that are based on profiles you’ve interacted with on IG. Which can be annoying, because each platform is so different. The profiles that I followed on Twitter, for example, are nowhere close to the ones that I engage with on Facebook, and the same with pretty much every other app, and really, it’s somewhat surprising that Mosseri’s treating this like it’s a revelation of sorts.

Though it is also worth noting that Threads will still use your IG graph for post recommendations. Mosseri is only saying that it’s removing IG-related recommendations from your onboarding experience, but it’s still looking to use what it knows about you from Instagram in building your “For you” feed. Which means that you’ll still get Instagram-related post recommendations there.

Facebook Switches to ‘Views’ as Its Primary Metric

After Instagram announced that it was switching to “Views” as its primary focus metric back in August, Meta has now announced that Facebook will follow suit, while it’s also provided some additional guidance for brands as to how the re-focus on views will impact their data, and what that means for performance.

To recap, back in August, Instagram announced that it was shifting away from variable content metrics, like “plays”, “impressions” and “accounts reached”, to a more uniform “views” count instead, with “views” taking over as the main metric for both video and image content.

That aligns with Instagram’s shift towards more video content, while also simplifying its metrics, that had gotten more complex, given the different data points for posts, Stories, Reels, etc.

And Facebook will now also use this as its singular focus metric, shifting away from similar variable measurements.

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FROM ROCKIN SOCIAL

Here are 5 key strategies to create engaging content that resonates with your audience:

1. Know Your Audience Inside Out

• Understand their pain points, desires, and interests.
• Use tools like polls, Q&A sessions, or audience insights to gather information.
• Speak their language—use tone, memes, or references they relate to.

2. Hook Them in the First 3 Seconds

• Start with attention-grabbing elements:
• Bold visuals, intriguing questions, or statements (“You’re making this BIG mistake on Instagram!”).
• Use motion in videos or dynamic text overlays to stop the scroll.

3. Focus on Storytelling

• Share relatable or emotional stories to connect.
• Structure your content with a beginning, middle, and end to keep viewers invested.
• Example: Show your journey as a DJ, from your first gig to managing major events, inspiring others to follow their dreams.

4. Use Interactive Elements

• Encourage participation:
• Add polls, quizzes, or “Tap to Vote” on Stories.
• Ask questions or challenge your audience to share opinions (“What’s your go-to gig prep routine?”).
• Respond to comments to foster community and boost reach.

5. Provide Value and Solve Problems

• Create content that educates, entertains, or solves a challenge.
• Tutorials (“How to Build the Perfect Playlist”).
• Industry insights (“Upcoming Trends for DJs in 2025”).
• Free resources, templates, or quick wins (“Download our free gig checklist”).

SOCIAL MEDIA POSTS

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DJS GUIDE TO SUCCESS ONLINE COURSE

In the world of music, few journeys are as exhilarating and rewarding as that of a DJ. It's a path that begins with a passion for beats, a love for the dance floor, and the dream of making people move to your rhythm. But, as with any artistic pursuit, the road to becoming a professional DJ is not without its twists and turns.

In "DJ's Guide To Success," Paul takes us on a journey through the DJing landscape. This course is packed full of wisdom, born from over 30 years of firsthand experience, and it's an essential course for anyone who aspires to master the art of DJing and conquer the world of social media and other challenges that come with it.

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That's it for this week

“Let me know what you found most helpful in this issue, or just hit reply to ask me anything about social media!”

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