✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Last week Metricool released a study of 2.3 million TikTok posts. Every headline metric is down. Views down 31%. Reach down 29%. Interactions down 31%. Total time watched down 87% in a single year. And yet I’m telling you to post more on TikTok, not less. Here’s why. TikTok is still the fastest growth platform in social media by a country mile. 16% of TikTok accounts...
9 days ago • 3 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Instagram quietly deleted millions of followers this week. Kylie Jenner lost 14 million in a few hours. Most accounts dropped around 2%. And honestly? It's the best thing that's happened to your numbers in years. Here's what actually went down. On May 6th, Meta ran a sweep. Inactive accounts, bots, ghost followers, all gone. They're calling it routine. The scale tells...
16 days ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Most events are forgotten before they even end. Not because the night was bad. Because nobody documented it. The DJ played well. The crowd showed up. The vibe was right. And then it was over. A few blurry photos on someone's story. Gone by Monday. The event is only half the job. What you do on social media before, during, and after is what turns one good night into a full calendar....
23 days ago • 3 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs I spent the last two weeks watching highlights of Coachella content with a Notebook open. Pausing. Rewinding. Trying to work out what the brands and artists who crushed it were actually doing differently. Seven patterns came out of it. I broke all of them down on this week's State of Social episode and I’m highlighting the one I think you will find most useful today. Because it...
about 1 month ago • 3 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Adam Mosseri (the CEO of Instagram) just said something that should change how every DJ posts on Instagram. Shares now drive reach more than comments. More than watch time. More than likes. Read that again. Shares now drive reach more than comments. More than watch time. More than likes. For years we've been told to chase comments. Get people talking. Reply to everything. And yes,...
about 1 month ago • 1 min read
Instagram just gave creators clickable caption links. There's a catch. This week Instagram started testing something DJs have wanted for years. A clickable link, right there in the caption. No "link in bio" workaround. No extra steps. Just a direct route from your post to wherever you want people to go. Sounds like a win, right? Here's the catch. It's only available if you pay for Meta Verified. And right now it's capped at 10 posts per month. So Instagram has taken a free behaviour, turned...
about 1 month ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs You're posting. You're consistent. You're putting the effort in. And the numbers just plateau. Here's what most DJs don't realise. The problem usually isn't the content. It's the format. There are 7 formats worth using. Most DJs use two of them without even knowing it. Here's the full picture. 1. The Origin Story Where did it all start? The year. The record. The moment you knew....
about 2 months ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Every DJ has been here at some point. You write an opening line that feels strong, hit post, check back the next day and the numbers are flat. No reach, no saves, no shares. You move on and do the same thing the following week. The problem isn't the content. It's that there was no way of knowing whether the hook was actually working before it went out into the world. I built...
about 2 months ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs The metric Instagram just told us matters more than likes. Most DJs are still chasing likes. Instagram doesn't care about likes anymore. The platform confirmed this year that shares through DMs are now one of its most important ranking signals. When someone sends your content to a friend privately, Instagram reads that as a sign your post is genuinely valuable - and pushes it...
2 months ago • 1 min read