✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Big news this week, BrandOS™ is officially live on our brand new website, and I’m buzzing to tell you about it! Here’s the thing. Most DJs and Business brands are putting out great content but getting zero traction. Why? Because their brand message is muddy. The algorithm doesn’t know who to show them to, their bio isn’t doing the work it should be, and they’re essentially invisible...
about 13 hours ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Let’s be real for a second. I’ve been looking at the 2026 benchmark reports that just dropped, and the numbers are a bit of a wake-up call. Instagram engagement is basically flatlining at 0.48%. TikTok is up, but comments are down across the board. What does that actually mean for you? It means people are becoming "passive scrollers." They’re watching, but they aren't talking. And...
8 days ago • 1 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Kirk Allen just bought XOYO London and he's documenting everything on social media (thousands of followers, zero ads) Kirk Allen just acquired XOYO - one of London's most iconic underground clubs. Shoreditch institution. 20+ years of dance music history. And instead of keeping the refurbishment quiet until the grand opening, he's documenting every single step on TikTok and...
14 days ago • 4 min read
Helping you simplify your socials ✉️ Welcome to a very special edition of the Rockin Social Media Newsletter I just launched something I'm genuinely excited about. Like, properly buzzing. BrandOS Suite – 4 AI-powered forensic auditors that diagnose your social media profiles in 30 seconds, directly from your phone or Laptop Computer, It's like having me in your pocket. It reviews your Instagram page. TikTok. LinkedIn. and Facebook. 4 separate tools focused on giving you the best possible...
16 days ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Instagram just gave you the keys to discovery (but you need to know how to drive) On January 13th, Instagram rolled out something massive: "Your Algorithm" - manual controls that let users tell Instagram exactly what they want to see in their Reels feed. For the first time ever, your ideal audience can explicitly request "Music & Audio" content, and Instagram will show them more DJ...
22 days ago • 3 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your Instagram bio is costing you bookings I've been reviewing Instagram profiles this week as part of The SET Formula launch, and there's a pattern I keep seeing: talented DJs with solid content, good mixes, professional photos... and bios that say absolutely nothing. "DJ • Music Lover • Ibiza 🎧" "House Music DJ | Bookings: email below" "Living life through music 🎶" These bios...
29 days ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your best content gets ignored (and how to fix it) Last week, one of my DJ clients posted a brilliant Reel from his latest set - perfect lighting, crowd going mental, track selection on point. Three hours later? 147 views. Meanwhile, a quick iPhone video of him making coffee got 2,400 views. What’s going on? THIS WEEK’S INSIGHT: Your best content doesn’t always perform best. And...
about 1 month ago • 2 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Happy New Year to you and your family, Quick one for you this week. With 2025 wrapped up, now's the perfect time to do something most people skip: actually look at what worked, and more importantly what didn't work on your social media especially Instagram. Not what you think worked. What your data says worked. Here's how to check your Instagram analytics for the year: Open Instagram and go to your profile Tap...
about 2 months ago • 2 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, As we head into the final stretch of 2025, I wanted to take a moment to say thank you. Whether you’ve been tuning into the radio show, following along on social media, or working with us at Rockin Social Media, your support means everything. This year has been incredible, we started it in Bali where Karen and I lived and worked for 3 months trying out the Digital Nomad lifestyle. It was incredible...
2 months ago • 3 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. Paul🎧 Rockin Social Media WEEKLY...
2 months ago • 3 min read