✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Instagram just gave you the keys to discovery (but you need to know how to drive) On January 13th, Instagram rolled out something massive: "Your Algorithm" - manual controls that let users tell Instagram exactly what they want to see in their Reels feed. For the first time ever, your ideal audience can explicitly request "Music & Audio" content, and Instagram will show them more DJ...
6 days ago • 3 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your Instagram bio is costing you bookings I've been reviewing Instagram profiles this week as part of The SET Formula launch, and there's a pattern I keep seeing: talented DJs with solid content, good mixes, professional photos... and bios that say absolutely nothing. "DJ • Music Lover • Ibiza 🎧" "House Music DJ | Bookings: email below" "Living life through music 🎶" These bios...
13 days ago • 2 min read
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your best content gets ignored (and how to fix it) Last week, one of my DJ clients posted a brilliant Reel from his latest set - perfect lighting, crowd going mental, track selection on point. Three hours later? 147 views. Meanwhile, a quick iPhone video of him making coffee got 2,400 views. What’s going on? THIS WEEK’S INSIGHT: Your best content doesn’t always perform best. And...
20 days ago • 2 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Happy New Year to you and your family, Quick one for you this week. With 2025 wrapped up, now's the perfect time to do something most people skip: actually look at what worked, and more importantly what didn't work on your social media especially Instagram. Not what you think worked. What your data says worked. Here's how to check your Instagram analytics for the year: Open Instagram and go to your profile Tap...
about 1 month ago • 2 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, As we head into the final stretch of 2025, I wanted to take a moment to say thank you. Whether you’ve been tuning into the radio show, following along on social media, or working with us at Rockin Social Media, your support means everything. This year has been incredible, we started it in Bali where Karen and I lived and worked for 3 months trying out the Digital Nomad lifestyle. It was incredible...
about 2 months ago • 3 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. Paul🎧 Rockin Social Media WEEKLY...
about 2 months ago • 3 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. Plus this week we are introducing...
2 months ago • 3 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. Your inbox is probably exploding...
2 months ago • 2 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. Today is a special day - with the launch of my brand new ebook. download your copy today I want to talk about something that most DJs never say out loud. If you’re not getting booked, it’s not because you’re not good...
2 months ago • 1 min read
Helping you simplify your socials ✉️ Welcome to the Rockin Social Media Newsletter Hey there, I’m Paul, founder of Rockin Social Media.Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion. At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. As always, No jargon. No fluff....
3 months ago • 3 min read