✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Instagram just published what it wants from a caption. Most DJ accounts are ignoring all of it. Most DJs write the caption last. You upload the set, tag the venue, add a quick line on top, and share. Instagram has just published its own guidance on captions, and it treats them as central to how a post performs. In its words, the caption tells the search system what...
about 2 hours ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL For a lot of DJs, summer ending feels like the season winding down. The gigs thin out, the festival posts stop, and everyone goes a bit quiet. The booking calendar however says the opposite. The back half of the year is one of the busiest stretches there is, and a big chunk of it lands midweek, which frees up your weekends for other club gigs. Corporate party season...
7 days ago • 1 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Open Instagram right now and ask why you are really on it. The honest answer is entertainment. The feed hands you whatever holds your attention, and catching up with mates barely comes into it. That is a different app to the one we all learned to post on. Five years ago the deal was simple. Post a flyer with a few hashtags and your followers saw it. That deal is gone....
21 days ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs A new report from Incogni says people are posting less than they used to. Fifty-five per cent post less now than they did five years ago. More than half say keeping up a social presence feels like work. On the surface that looks like bad news for anyone trying to get noticed online. For a working DJ it reads the other way. There is a second shift underneath the numbers. The report...
28 days ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs DJOS OFFICIAL LAUNCH I've been DJing 37 years. I've been running a social media agency for the last 5 and a half years. For most of those 37 years I did what nearly every DJ does. Played some great gigs then just hoped the phone would ring. I had no system in place whatsoever. The agency years changed how I saw everything. I started auditing DJ brands properly, and the same thing came...
about 1 month ago • 3 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Morning. Every DJ I know is all in on Reels on Instagram. That's how strangers find you, so it makes sense. But Metricool which is the social media scheduling tool I use in my business, looked at 24 million Instagram posts this year and carousels came out ahead of Reels on nearly every engagement metric. Carousels are also the format not everyone bothers with. PAUL'S...
about 1 month ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL I've been watching the same thing happen for years. There's a DJ with real skill. Great record knowledge, years in the game, can genuinely play. And they're stood in a half-empty room. Then there's someone down the road, nowhere near the same level, selling the place out. Most people look at that and call it unfair. I don't. Because when you actually look at it, it...
about 2 months ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Last month one of my posts did 735,700 views on TikTok. The post before it did 919. Same account. Same me. Same 30 days. Most people would call that luck. But it isn't. In one month I had two posts go viral on two different platforms. A reel on Instagram at 75,610 views. A post on TikTok at 735,700. Different accounts, different platforms, different topics. So I did...
about 2 months ago • 2 min read
✉️ Welcome to the BPM Newsletter Business, Performance, Marketing insights for DJs and creative entrepreneurs THIS WEEKS INTEL Most DJs think their problem is reach. It's not. It's clarity. And Instagram just made that impossible to ignore. Check out what changed this month: Instagram rolled its "Your Algorithm" control out to the main feed. It was already on Reels and Explore now it's everywhere. Your followers can open Settings → Content Preferences, see the topics Instagram thinks they...
about 2 months ago • 1 min read