Most DJs post consistently and get nothing. A few DJs post consistently and promoters reach out directly. The difference? They have a system.

After 35 years as a DJ and 5 years running a social media agency for festivals and DJs, I've watched talented DJs struggle to turn Instagram followers into actual bookings.

The issue isn't your talent. It's not your content either (usually).

The issue is treating Instagram like a portfolio instead of a relationship builder.

That's why I created The SET Formula — a straightforward three-part system that helps you stay top-of-mind with promoters.

Not overnight. Not through viral gimmicks. Through consistent, strategic visibility that makes people think of YOU when a slot opens up.