✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs​
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Most events are forgotten before they even end. Not because the night was bad. Because nobody documented it.

The DJ played well. The crowd showed up. The vibe was right. And then it was over. A few blurry photos on someone's story. Gone by Monday.

The event is only half the job. What you do on social media before, during, and after is what turns one good night into a full calendar.

I've been running events for ten years now. Mi Casa Es Tu Casa started in Great Dunmow in 2016 and has taken me to Ibiza, Italy, Spain, and back again. The system I use is the same system I use with my clients for Rockin Social Media.

Here's how to promote your event the right way.

At least four weeks out, the countdown starts. Stories and posts that build anticipation. Not just "tickets available." Make people feel what it's going to be like to be there. Make them feel like they'll miss something special if they don't go.

The morning of the event, go behind the scenes. Stories of the setup. Not on the main feed. This creates FOMO before the doors even open.

This is the important part: On the day, post two live Reels. The first one captures the room warming up. Not packed yet, but the energy building. This is for everyone watching who didn't make it. The plan is they come next time. The second one is the party properly going off, packed dance floor hands in the air moments.

The day after, post a highlights Reel and a genuine thank you. Tag everyone. The DJs, the bar staff, the security. Make people feel seen. Ask the other DJs to collaborate on the post. Double the reach.

Two days after, drop the official photos. Ask people to tag their mates. And here's the move most DJs miss: mention the next event right there in the caption. That's when people are still buzzing. That's when they buy.

The bonus move: DM the people who were there. Not a mass blast. A personal message. A one-time attendee becomes a loyal regular when you treat them like one.

Practical takeaway

Save this as your event promotion checklist.

• Countdown posts and stories pre-event.
• Set up stories morning of.
• Two live Reels on the day.
• Highlights Reel and thank you the day after.
• Official photos and next event promo two days after.
• Personal DMs to attendees.

Run this system every single time and your events build on each other. Every night sells the next one.

State of Social Episode 4

In Episode 4 of State of Social, I break down what that actually means for DJs, festivals, entertainment brands, and anyone trying to grow on social in 2026. This week's roundup covers the seven biggest shifts moving the platforms right now, from Instagram's new "Your Algorithm" tool rolling out in Explore, to TikTok rewarding emotional ROI over polished edits, to the death of one-off influencer campaigns as creator ad spend hits $44B. I'm Paul Hutchinson DJ for 35 years, social media manager for 10, based in Estepona, Spain. State of Social is my weekly take on what's actually changing in the algorithms and what to do about it.

⏱ WHAT'S COVERED: Intro, what's moving this week Shares are now Instagram's #1 ranking signal Instagram's "Your Algorithm" tool hits Explore TikTok rewards emotional ROI over views Always-on creator partnerships replace campaign bursts Multi-platform posting beats single-platform mastery Festival discovery moves to TikTok and Instagram The AI disclosure trust tax Wrap and

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P.S.

I've just finished my 3rd book.

The AI DJ Playbook, how DJs can use AI to grow their brand and get more bookings.

This is my third book. And honestly, it’s the one I’ve been building towards all along.

If you’ve been reading this newsletter for any length of time, you already know what it’s about. This is where I’ve put all of it together in one place.

How to use AI to build a brand that actually gets you noticed.

How to create content without burning out.

How to get booked, grow your audience, and run your DJ business like a professional.

All of it written in plain language. No tech jargon. No hype. Just what’s working right now for DJs who are serious about their career.

It’s £9.99 on Amazon and you can grab it here:

If you read it and it helps you land one booking, hit reply and tell me. Those are the emails that make my week.

See you next Thursday.

Paul

Rockin Social Media. Estepona, Spain.

Alcazaba Lagoon, Estepona, Malaga, Spain
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