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✉️ Welcome to the Rockin Social Media Newsletter

Hey there,

I’m Paul, founder of Rockin Social Media.
Every week, I share short, straight-talking emails that help DJs, creatives, and business owners grow online without paid ads or confusion.

At the bottom of the Newsletter you will see a link to my new 30 minute FREE Discovery call to discuss your growth on Instragram. If you want help with your bio or content ideas hit me up. Plus this week we are introducing 3 new services.
​Paul​
🎧 Rockin Social Media

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WEEKLY TIP

Are you invisible to promoters? Or other people who could be potential clients?

The 30-Second Instagram Fix​
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Stop hiding from the people trying to hire you.

Here is a hard truth: Instagram is no longer just a photo app; it is a powerful search engine. If a promoter searches for "House DJ" (or your specific niche) in your city, and those words aren't in your Name Field, you effectively don't exist.

Most people waste their Name Field (the bold text under the profile picture) by just repeating their actual name. But unless you are already famous, nobody is searching for your name. They are searching for a solution to their problem.

The Fix:

1. Go to Edit Profile.

2. Tap Name.

3. Change it to: [Your Name] | [Your Main Skill/Genre]

Example: Paul Hutchinson | Soulful House DJ or Rockin Social Media I Social Media Management

Make this tweak today. It is the easiest way to get new eyes on your profile without posting a single piece of new content.

NEW PODCAST EPISODE

There is no new podcast this week, we will return Mid January. You can watch previous episodes by clicking the link below.

Watch the Rockin Social Media Podcast

or you can listen on Apple Podcasts and Spotify Podcasts.

LISTEN HERE ON APPLE PODCASTS

MI CASA ES TU CASA RADIO SHOW 140

Thanks to everyone who tuned into my Beach Grooves Radio show last Friday, the music was unreal from start to finish! If you love your house music with a soulful edge to it this one’s for you.

The replay’s live now on Youtube. Perfect for your weekend soundtrack 🎶 And I'm back on the radio tomorrow morning from 11am Spanish time 10am UK time, listen on 103.5FM here in Marbella or at www.beachgrooves.com around the world.

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LATEST EBOOK - THE DJS PLAYBOOK 2026

Are you the best-kept secret in your city? If you are tired of sending DMs that get left on "read" or waiting for the phone to ring, this episode is the wake-up call you need. Today, I’m walking you through "The DJ Booking Playbook 2026" the guide I wish I had 35 years ago when I started. We aren't talking about how to mix today. We are talking about how to turn 1 gig into 3, how to fix your "Ghost Profile," and how to use the "£50 Increment Rule" to increase your fees without losing bookings. Promoters don't book ghosts.

They book DJs who look ready. Here is how to become undeniable. 📘£27

DOWNLOAD THE PLAYBOOK HERE

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NEW SERVICES ADDED TO ROCKIN SOCIAL MEDIA

The Social Media Audit & Makeover

Business owners who want to fix their first impression.

Result: A professional-looking profile in 48 hours.

We review your current Bio, Feed, and Highlights.

We rewrite your Bio for maximum SEO and clarity.

You receive a 10-minute video breakdown of exactly what to fix to convert more followers

£99 ONE OFF PAYMENT

PURCHASE HERE

The “Power Hour” Strategy Call

DIY-ers who just need a plan.

Result: You leave with a clear roadmap and zero confusion.

60-minute 1-on-1 Zoom strategy session.

We review your analytics and current struggles.

We brainstorm content pillars and campaign ideas for the month ahead.

Includes a post-call PDF summary of your action plan.

£150 ONE OFF PAYMENT

PURCHASE HERE

The “Content Drop” (design only)

Busy owners who can post, but can't design.

Result: A beautiful feed without you opening Canva.

9 Professional Static/Carousel Graphics delivered to your inbox.

Custom-written captions and hashtag sets included.

Note:Does not include scheduling or engagement.

£350 PER MONTH

PURCHASE HERE

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That’s it for this week’s Rockin Social Media Newsletter 🎧

Thanks for reading this week’s newsletter and being part of the Rockin Social Media community.

Remember, stop posting like an amateur and start showing up like a brand.

BOOK A FREE 30 MINUTE DISCOVERY CALL

If you want me to help you clean up your content plan and make your socials actually work, book a NEW 30 minute Discovery call for advice on your Instagram page

FREE 30 MINUTE DISCOVERY CALL

Next week, I’ll share All the latest updates to the Instagram app and trust me, there has been many.

Keep Rockin your socials,
​Paul