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✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Instagram just gave you the keys to discovery (but you need to know how to drive) On January 13th, Instagram rolled out something massive: "Your Algorithm" - manual controls that let users tell Instagram exactly what they want to see in their Reels feed. For the first time ever, your ideal audience can explicitly request "Music & Audio" content, and Instagram will show them more DJ...
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your Instagram bio is costing you bookings I've been reviewing Instagram profiles this week as part of The SET Formula launch, and there's a pattern I keep seeing: talented DJs with solid content, good mixes, professional photos... and bios that say absolutely nothing. "DJ • Music Lover • Ibiza 🎧" "House Music DJ | Bookings: email below" "Living life through music 🎶" These bios...
✉️ Welcome to the BPM Newsletter - Business, Performance, Marketing insights for DJs and creative entrepreneurs Why your best content gets ignored (and how to fix it) Last week, one of my DJ clients posted a brilliant Reel from his latest set - perfect lighting, crowd going mental, track selection on point. Three hours later? 147 views. Meanwhile, a quick iPhone video of him making coffee got 2,400 views. What’s going on? THIS WEEK’S INSIGHT: Your best content doesn’t always perform best. And...